A war is being waged against pop-up ads. According to Tech Crunch, a single type of ad blocking software, AdBlock Plus, has already been downloaded almost a billion times.

With the spotlight on the NSA wiretapping programs and the smell of Big Brother still fresh, it’s worth reviewing a bit about those who have the most data, are best at using that data and have the most to gain from data. I am not talking about you, Uncle Sam, I am talking about you, the data-savvy marketer.