3 Steps for Increasing Customer Lifetime Value

There are many different strategies for measuring the value of your customers both individually and collectively. While collective measurements like Average Revenue Per Customer (ARPC) can offer you a holistic view of your entire customer base, it can often be misleading. ARPC can become significantly skewed by the presence of a few big-spenders.

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Segmentation, Data and Understanding Your Customer

Understand.pngNothing can fragment a marketing meeting like the subject of segmentation – and I don’t mean that in a good way. People are using market segmentation and customer segmentation interchangeably and while arguably one shouldn’t exist without the other, they are quite different and need to be treated as such. 

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Understanding Your Customer Base 2: Customer Profiling

In our last article in this series, we discussed Customer Segmentation.

You’re ready to move to the next level of your marketing: enhancing and differentiating your content and messaging as part of your overall strategy.

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Understanding Your Customer Base: Behavioral Segmentation

This is part one of an ongoing series about understanding your customer base.

There are many ways that we as marketers try to maximize our marketing efforts and spend. With every dollar scrutinized and every budget reviewed, how we spend our money has never been more important.

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I’m Feeling Fatigued: Managing Diminishing Marketing ROI

As marketers, we consider fatigue in two ways.

Definition:  A declining opinion of a company due to being overexposed to unwanted marketing efforts from that company.
Definition (2): The declining value of a marketing investment over time, based on frequency.

While the cadence with which you contact your customers is critical to maintaining a good relationship with them, today we’re going to focus on the second definition.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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