Coffee Talk: The Good, the Bad, and the Ugly of the 2017 Retail TrendPack

 

Coffee talk with our CEO Michael Caccavale is especially insightful as the year-in-review publications start dropping and marketers are planning for the next year. We recently sat down to discuss eMarketer’s Retail 2017 TrendPack and what marketers are doing – and still not doing – to prepare for the challenging times ahead for retail.
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Omnichannel Retailing: Adjust or Fail

Retail and ecommerce companies are at a crossroads. Many physical retailers are realizing the limitations of their grown as locations around the country shutter their doors. Companies that once saw omnichannel retailing as a “nice to have” marketing strategy now realize its critical importance to survival.

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Coffee Talk: Retail, Mobile, and the Quest for an Omnichannel Experience


I’m always surprised when I find a major brand doesn’t have an app, or when a smaller brand has a kick-ass mobile site. I, like most consumers, gravitate to the more seamless omnichannel experience – especially when it comes to mobile and in-store. To dig deeper into the “why” and the implications of brands who still haven’t invested in omnichannel, I sat down with our CEO, Michael Caccavale for a little coffee talk.   

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Do you need an agency?


When I meet with a client, one of the first questions I ask is, “Is your current focus on online data, offline data, or both?” Understanding how a company looks at online data (or offline data) is helpful in determining not only their core competencies but where the opportunity is to help them fill any “gaps” to ensure that the organization is able to meet its goals. 

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How to Break Down the Barriers to Multichannel Success

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Mapping the Omnichannel Customer Journey

The customer journey is made up of the stages of interactions between your brand and the customer. Increasingly, the customer journey has become omnichannel, with customers moving between devices as they research products and services.

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How to Unify the Digital Marketing Experience

The rise of mobile has changed the face of marketing. Consumers increasingly use mobile to evaluate products and services and make purchasing decisions. An additional challenge has emerged to complicate the marketing landscape. Customers aren’t just using one type of device to make transactions.

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CMOs Look to Take Risks in 2016

As we head into the fourth quarter, marketers are (or should be) in full-on planning mode for 2016. This is where the rubber meets the road for questions of performance and ROI. And it looks like marketers are continuing to think outside the box when it comes to their projections and investments, which is fine as long as they’re not overlooking the basics.

According to a breakdown of Duke University’s recent CMO Survey, CMOs are expected to increase spending on social, mobile and analytics, despite difficulties in identifying ROI in those areas. Why is this?

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Do Your Customers Know You’re Doing Omnichannel Marketing?

The biggest problem with omnichannel marketing is the gulf between how many marketers think they’re doing it and the number of consumers experiencing it. As consumer expectations continue to increase around the integration of technology in the shopping experience, is your omnichannel strategy getting attention for the right reasons?

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The Best Cross Channel Experience

We live in a multi-channel world. Consumers not only use more than one channel to make a purchase, they often use those channels simultaneously (checking online prices in stores, watching TV while browsing on their laptops) There are many factors that affect the quality of the cross channel experience. Externally, messaging, visuals, and functionality are all critical while internally marketers need to button up things like offer optimization, attribution modeling, and analytics.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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