Making Sense of the Ever-Growing Martech Stack

Marketers use many different channels to reach customers, and they’re increasingly building omnichannel strategies that can follow and engage an audience on multiple different platforms. But when it comes to the marketing tools they use, too often these solutions are siloed from one another.

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Retail, Mobile, and the Quest for an Omnichannel Experience


It’s always shocking to find that a major retail brand doesn’t have a mobile app. Meanwhile, it’s equally stunning when a small business has built a killer mobile experience for its customers.

But when you understand the role omnichannel plays for retail and other major industries, the shortcomings of the big-box retailer are much more confounding than the smaller company’s assertiveness in building a better mobile presence.

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Marketing Systems Integrators

Marketing technology providers talk a big game about integration but few live up to the hype. More often than not, the addition of a new marketing technology to an existing program creates a new silo – a repository of data that does not flow freely within an organization but remains stagnant within a single piece of technology. But, much like kindergarteners, marketing technologies need to be taught to play well together and to share.

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Coffee Talk: The Good, the Bad, and the Ugly of the 2017 Retail TrendPack


Coffee talk with our CEO Michael Caccavale is especially insightful as the year-in-review publications start dropping and marketers are planning for the next year. We recently sat down to discuss eMarketer’s Retail 2017 TrendPack and what marketers are doing – and still not doing – to prepare for the challenging times ahead for retail.
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Omnichannel Retailing: Adjust or Fail

Retail and ecommerce companies are at a crossroads. Many storefront retailers are realizing their growth limitations as locations shut their doors. Companies that once saw omnichannel retailing as a “nice to have” marketing strategy now realize its critical importance to survival.

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Do you need an agency?

When I meet with a client, one of the first questions I ask is, “Is your current focus on online data, offline data, or both?” Understanding how a company looks at online data (or offline data) is helpful in determining not only their core competencies but where the opportunity is to help them fill any “gaps” to ensure that the organization is able to meet its goals. 

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How to Break Down the Barriers to Multichannel Success

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Mapping the Omnichannel Customer Journey

The customer journey is made up of the stages of interactions between your brand and the customer. Increasingly, the customer journey has become omnichannel, with customers moving between devices as they research products and services.

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How to Unify the Digital Marketing Experience

The rise of mobile has changed the face of marketing. Consumers increasingly use mobile to evaluate products and services and make purchasing decisions. An additional challenge has emerged to complicate the marketing landscape. Customers aren’t just using one type of device to make transactions.

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CMOs Look to Take Risks in 2016

As we head into the fourth quarter, marketers are (or should be) in full-on planning mode for 2016. This is where the rubber meets the road for questions of performance and ROI. And it looks like marketers are continuing to think outside the box when it comes to their projections and investments, which is fine as long as they’re not overlooking the basics.

According to a breakdown of Duke University’s recent CMO Survey, CMOs are expected to increase spending on social, mobile and analytics, despite difficulties in identifying ROI in those areas. Why is this?

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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