Modeling: The Technique Perfected

Embedding vs. End Game

Good facilitators will find every opportunity to link a strategy discussion back to the customer. Who are they? What are they doing (or not doing)? How are we, as a brand, engaging (or not engaging)? What can we do better?

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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It's not just a transaction. It's a relationship.