The role of the CMO is changing rapidly, but not always in alignment with consumer behavior shifts.
With brands competing for a slice of the marketplace amidst direct competitors, new channels, and instant gratification, customer feedback can mean the difference between success and failure. And while there’s no arguing that data holds the keys to marketing strategy, the magic really lies in the quality of that information and our ability to interpret it into actionable insights.
With the holiday shopping season in full-swing, marketers are seeing months of work come to fruition. And with just a few days left until the end of 2016 and most of us are hanging on for the ride, it’s also a great time to take a look at what worked, what didn’t, and to keep an eye on what’s coming up next.
Altimeter recently released their 2016 State of Digital Transformation report. They define digital transformation as “The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy.”
Maybe you just switched jobs, or you were promoted; maybe you’ve inherited an unhealthy department (face it, if it was healthy, they might not have been looking for you in the first place), and now you have to make some moves. What do you do?
A good leader is always on the lookout for talent. And good talent knows every interaction is a potential interview – whether you’re looking for a new job, growing your current book of business, or expanding your network. So most of us wear our game faces all the time.
The best marketing plans are a combination of data, customer insight, lessons from the past and educated guesses about the future. But what if, instead of planning, we could enjoy the benefits of a preseason like NFL teams? So I raised the hypothetical with our CEO Mike Caccavale, who like most of us in the Boston office, is a big Patriots fan. Here are some of his ideas.
It’s quite a time to be, or hire, a CMO. As the consumer takes a more active role in driving the relationship, the CMO role is getting more complicated. This dynamic, coupled with technology changes and the resulting CMO role changes, is making hiring and integrating the CMO into the C-suite a significant challenge.
As the season warms up and I’m planning my summer activities, I remember summers camping with my family. When I was a kid, my dad traded some work for an old pop-up trailer. On weekends, we’d pack up and head to one of the destinations picked for that year, typically on the east coast.
These days, it seems like everyone has a quote or a meme about good leadership at his or her fingertips. It’s the burden of our times that everyone thinks they know just enough about too many topics. Leadership is hard and it takes most of us a lifetime to feel like we’re doing it anywhere close to right.
It’s rare for me to find quotes about leadership that I find particular value in, not because I don’t want to learn but because there is way too much nonsense out there.
Jim Stengel’s (@JimStengel) recent article for Forbes, “10 Unforgettable Quotes from Successful Former P&G Leaders,” was a great example of the right way to present these types of quotes. Provide context for their validity – actually attribute the quote to the person who said it and highlight their bona fides.
While I can’t say I’m going to remember all 10, a few really stuck out to me.