The Customer Isn’t Asking For Your Permission

In the space where retail meets online, competition is intense – and especially difficult to navigate when you’re playing in both games. I recently read an awesome interview from eMarketer with Theory House’s Jim Cusson and wanted to kick the same questions to our CEO, Mike Caccavale. His insights are worth a read.

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These are the questions your CEO is asking: Are you ready to answer them?

The role of the CMO is changing rapidly, but not always in alignment with consumer behavior shifts.

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Survey Says… Clean Up Your Survey


With brands competing for a slice of the marketplace amidst direct competitors, new channels, and instant gratification, customer feedback can mean the difference between success and failure. And while there’s no arguing that data holds the keys to marketing strategy, the magic really lies in the quality of that information and our ability to interpret it into actionable insights.

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Seasonally Appropriate


With the holiday shopping season in full-swing, marketers are seeing months of work come to fruition. And with just a few days left until the end of 2016 and most of us are hanging on for the ride, it’s also a great time to take a look at what worked, what didn’t, and to keep an eye on what’s coming up next. 

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Barriers to Taking Digital Transformation to the Next Level

Altimeter recently released their 2016 State of Digital Transformation report. They define digital transformation as “The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy.” 

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So You’re In Charge of Marketing, Now What?


Maybe you just switched jobs, or you were promoted; maybe you’ve inherited an unhealthy department (face it, if it was healthy, they might not have been looking for you in the first place), and now you have to make some moves. What do you do?

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Building Our Best Team

A good leader is always on the lookout for talent. And good talent knows every interaction is a potential interview – whether you’re looking for a new job, growing your current book of business, or expanding your network. So most of us wear our game faces all the time.

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If Marketers Had an NFL Preseason

 

The best marketing plans are a combination of data, customer insight, lessons from the past and educated guesses about the future. But what if, instead of planning, we could enjoy the benefits of a preseason like NFL teams? So I raised the hypothetical with our CEO Mike Caccavale, who like most of us in the Boston office, is a big Patriots fan. Here are some of his ideas.

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Hiring a CMO

It’s quite a time to be, or hire, a CMO. As the consumer takes a more active role in driving the relationship, the CMO role is getting more complicated. This dynamic, coupled with technology changes and the resulting CMO role changes, is making hiring and integrating the CMO into the C-suite a significant challenge.

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Packing for Summer

As the season warms up and I’m planning my summer activities, I remember summers camping with my family. When I was a kid, my dad traded some work for an old pop-up trailer. On weekends, we’d pack up and head to one of the destinations picked for that year, typically on the east coast.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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