Moving Past the Mobile One-Off

Try leaving home without your mobile phone. Odds are, it’s uncomfortable. These little computers haven’t just edged their way into our daily routines, they have become our tether to the outside world. Marketers, well aware of the value of reaching people literally in their pockets have responded with a resounding strategy to move the sales needle: one offs!

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Facebook Steals Page from “Old School” Acquisition Strategy

A shiver went down my spine this morning as I read the post “Facebook to Credit Newbies, Buy $1 get $4 free” on AllFacebook.com. Apparently, developers claim that Credits haven’t been reeling in enough paying users, so Facebook has come up with this promotion in an attempt to expand its base.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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