Alexa is confused, give her a break.

Amazon’s Echo and its competitors were at the top of shopping lists this holiday season. And now, social media is buzzing with videos of mishaps and rants from frustrated parents whose kids are ordering expensive toys by voice demand. But if you get past the giant teddy bears in your living room, Echo and other IoT devices carry an important reminder for marketers: know your customer.

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How Mobile Fits into the Customer Journey

According to Forrester, 53% of companies chose mobile marketing as their top digital marketing priority. This attention to mobile marketing is driven by the need to reach customers where, when, and how they most prefer.

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Survey Says… Clean Up Your Survey

 

With brands competing for a slice of the marketplace amidst direct competitors, new channels, and instant gratification, customer feedback can mean the difference between success and failure. And while there’s no arguing that data holds the keys to marketing strategy, the magic really lies in the quality of that information and our ability to interpret it into actionable insights.

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How to Boost Average Order Value

 

High conversion rates are the Holy Grail when it comes to measuring the success of digital marketing. The more visitors you convert into customers, the more profitable your business. 

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Why Is It So Hard for Me to Give You My Money?

 

You’re taking a road trip and spot a fruit and vegetable stand by the side of the road. Excited by the array of silver corn and bushels of ripe peaches, you fill your basket. Unfortunately, the stand only takes cash and all you have is a credit card, so you reluctantly leave your produce behind. 

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Mapping the Omnichannel Customer Journey

The customer journey is made up of the stages of interactions between your brand and the customer. Increasingly, the customer journey has become omnichannel, with customers moving between devices as they research products and services.

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Designing a Tailor-fit Customer Experience

The key to developing profitable, long-term customer relationships is finding a way to personalize the customer experience. According to a study by Infosys, 70% of American consumers are encouraged to spend 13% more with companies that offer stand-out customer service. In response, marketing is increasingly moving away from mass, push-based marketing strategy to one that learns from and adapts to the consumer.

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Collaborating With Your Customers

 

The concept of an influencer strategy isn’t anything new. Ask any business owner and they’ll say word of mouth is a key driver to gaining new customers. Scale that for larger brands and the approach requires much more than asking your customer to grab an extra business card on their way out.

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How to Unify the Digital Marketing Experience

The rise of mobile has changed the face of marketing. Consumers increasingly use mobile to evaluate products and services and make purchasing decisions. An additional challenge has emerged to complicate the marketing landscape. Customers aren’t just using one type of device to make transactions.

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Measure Twice, Cut Once: 15 Years of Client Service

"Do what you do so well that they will want to see it again and bring their friends." - Walt Disney

Pluris Marketing celebrated its 15-year anniversary earlier this year and CEO and founder Michael Caccavale is the first to admit it’s been an awesome journey. Meeting clients’ needs has always required strong leadership, and a keen eye for what’s on trend, and what’s coming next. So I sat down with Mike to take a trip down memory lane and to talk about what lies ahead.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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It's not just a transaction. It's a relationship.