Coffee Talk: If you have customer data, stop mass marketing.

As marketers – and as consumers – connecting the dots between previous and future behavior is the key to appreciating a good offer when we see one. And today, that’s not as simple as recommending a fun pair of boots after I bought designer jeans. With our offices, mobile devices, and homes all connected and talking to each other, being on time and on message is increasingly complicated. I recently sat down with our CEO Michael Caccavale to talk about the challenges and opportunities that marketers can uncover when we look at the smart home market.

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Retail, Mobile, and the Quest for an Omnichannel Experience

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It’s always shocking to find that a major retail brand doesn’t have a mobile app. Meanwhile, it’s equally stunning when a small business has built a killer mobile experience for its customers.

But when you understand the role omnichannel plays for retail and other major industries, the shortcomings of the big-box retailer are much more confounding than the smaller company’s assertiveness in building a better mobile presence.

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Coffee Talk: The Cost of Keeping Up

bench-accounting-49908.jpgWe used to live in a world where if you wanted something the same day, you’d go to the store to get it. With same-day delivery, fast shipping, and things like drone delivery on the horizon, the days of having to leave your house to pick up something are numbered. But while logistics teams are busy developing ways to meet these demands, marketers still have some fundamental problems to solve at the top of the funnel.

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Common Marketing Mistakes & How to Fix Them

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How do you describe marketing mistakes? Just ask five marketing experts and you’ll hear at least 50 examples of what people do to mess up their marketing programs.

So much about marketing depends on your product or service. While every industry is different, there are some basics that apply to all industries.  Often a given error is not about the tactic, but about the implementation.

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The Customer Isn’t Asking For Your Permission

In the space where retail meets online, competition is intense – and especially difficult to navigate when you’re playing in both games. I recently read an awesome interview from eMarketer with Theory House’s Jim Cusson and wanted to kick the same questions to our CEO, Mike Caccavale. His insights are worth a read.

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Alexa is confused, give her a break.

Amazon’s Echo and its competitors were at the top of shopping lists this holiday season. And now, social media is buzzing with videos of mishaps and rants from frustrated parents whose kids are ordering expensive toys by voice demand. But if you get past the giant teddy bears in your living room, Echo and other IoT devices carry an important reminder for marketers: know your customer.

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How Mobile Fits into the Customer Journey

According to Forrester, 53% of companies chose mobile marketing as their top digital marketing priority. This attention to mobile marketing is driven by the need to reach customers where, when, and how they most prefer.

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Survey Says… Clean Up Your Survey


With brands competing for a slice of the marketplace amidst direct competitors, new channels, and instant gratification, customer feedback can mean the difference between success and failure. And while there’s no arguing that data holds the keys to marketing strategy, the magic really lies in the quality of that information and our ability to interpret it into actionable insights.

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How to Boost Average Order Value

High conversion rates are the Holy Grail when it comes to measuring the success of digital marketing. The more visitors you convert into customers, the more profitable your business. 

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Why Is It So Hard for Me to Give You My Money?

 

You’re taking a road trip and spot a fruit and vegetable stand by the side of the road. Excited by the array of silver corn and bushels of ripe peaches, you fill your basket. Unfortunately, the stand only takes cash and all you have is a credit card, so you reluctantly leave your produce behind. 

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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