Leveraging your Data Management Platform

For marketers, leveraging their data management platform (DMP) is the key to mapping, measuring, and ensuring each marketing dollar is well-placed. According to eMarketer, “DMPs help marketers find the inventory they seek by creating custom audience segments.” And once you know your target audience, you know where to spend. Great if you have a DMP. What if you don’t? I sat down with our CEO Michael Caccavale to discuss.

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Coffee Talk: If you have customer data, stop mass marketing.

As marketers – and as consumers – connecting the dots between previous and future behavior is the key to appreciating a good offer when we see one. And today, that’s not as simple as recommending a fun pair of boots after I bought designer jeans. With our offices, mobile devices, and homes all connected and talking to each other, being on time and on message is increasingly complicated. I recently sat down with our CEO Michael Caccavale to talk about the challenges and opportunities that marketers can uncover when we look at the smart home market.

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Coffee Talk: The Cost of Keeping Up

bench-accounting-49908.jpgWe used to live in a world where if you wanted something the same day, you’d go to the store to get it. With same-day delivery, fast shipping, and things like drone delivery on the horizon, the days of having to leave your house to pick up something are numbered. But while logistics teams are busy developing ways to meet these demands, marketers still have some fundamental problems to solve at the top of the funnel.

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Coffee Talk: Consumer Behavior Roundup

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Coming off of the holiday season, retailers have an opportunity to look back at what worked – and what didn’t – and refine their plans for the new year. And while the holiday retail spike can provide a lot of insight, it’s important to look at the broader view to understand the entire year. Our CEO Michael Caccavale and I took a look at eMarketer’s consumer behavior roundup and discussed some fundamental considerations that marketers simply cannot overlook any time of the year.

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Coffee Talk: Driving Change Through Analytics

As marketers, sometimes there’s a gap between the data we see, the data we use for reporting, and the data that actually drives change. Perhaps this comes down to looking at the wrong information – but more often, it’s that we just don’t know what we don’t know. Our CEO has excellent insight in this area so we grabbed some coffee and talked about what it takes to translate data to insights, then insights to action.

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Coffee Talk: The Ever-Growing Marketing Stack


Too often, marketers are using multiple platforms but their tools are siloed. How do you work through that and bring together the tools you need in order to reap the benefits of customer analytics? In this week’s coffee talk, our CEO Michael Caccavale helps unravel the mystery of omnichannel integration. 

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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