We’ve all done it: on the train, in the waiting area, enjoying a cup of coffee and browsing our phones. Then we go back to our desktop (or laptop) to make a purchase. According to the Accenture Seamless Retail Study, we’re not alone: 91% of shoppers find the experience of shopping in a physical store to be “easy or very easy” while only 32% of consumers shopping via mobile feel the same way. So why the disconnect?
Whether we’re out to lunch or window shopping, mobile is playing a bigger role; it’s more than a distraction from your date or vibration in your pocket. It’s our tether to the world – from text alerts and app-driven push notifications to mobile-enabled websites and social media streams. And more often, it’s an up-sell being added when we agree to have our receipt sent to our email or our phone.
Originally posted on DMNews
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