We’ve all done it: on the train, in the waiting area, enjoying a cup of coffee and browsing our phones. Then we go back to our desktop (or laptop) to make a purchase. According to the Accenture Seamless Retail Study, we’re not alone: 91% of shoppers find the experience of shopping in a physical store to be “easy or very easy” while only 32% of consumers shopping via mobile feel the same way. So why the disconnect?
Originally posted on DMNews
As privacy has become more of a buzz word among consumers – from viral Facebook posts regarding privacy settings to full-on doomsday preppers – marketers need to be dialed in to make sure their messages resonate, while meeting client’s privacy concerns. In the end, marketers want to be the singing telegram that shows up at the start of the birthday party, not the roofing company who shows up asking for referrals at dinner time the day before the kid’s school vacation week. Here are a few things to consider:
With a lot of predictions pointing to an emphasis on ROI, 2013 stands to be the year that marketing analysis gets a facelift. CMOs are looking for more results and analytics to prove the value of their efforts. And the world is moving quickly so there’s pressure to keep up.