Understanding Your Customer Base 2: Customer Profiling

In our last article in this series, we discussed Customer Segmentation.

You’re ready to move to the next level of your marketing: enhancing and differentiating your content and messaging as part of your overall strategy.

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Understanding Your Customer Base: Behavioral Segmentation

This is part one of an ongoing series about understanding your customer base.

There are many ways that we as marketers try to maximize our marketing efforts and spend. With every dollar scrutinized and every budget reviewed, how we spend our money has never been more important.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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It's not just a transaction. It's a relationship.