Too Much Data Makes For Bloated Models

Marketing technology continues to expand the ways that we can track and monitor consumer engagement, increasing exponentially the data we can access. But there can be a steep cost for this vast quantity of data.

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I’m Feeling Fatigued: Managing Diminishing Marketing ROI

As marketers, we consider fatigue in two ways.

Definition:  A declining opinion of a company due to being overexposed to unwanted marketing efforts from that company.
Definition (2): The declining value of a marketing investment over time, based on frequency.

While the cadence with which you contact your customers is critical to maintaining a good relationship with them, today we’re going to focus on the second definition.

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Managing Data: A Lesson in Predictability

"Our lives are not our own. We are bound to others, past and present, and by each crime and every kindness, we birth our future." –from Cloud Atlas by David Mitchell

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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