Messaging Services
We Develop and Deliver Relevant Messaging
Today's consumer is short on time and long on choices. Successful marketing must be incredibly relevant and engaging. The brand is often of secondary importance. So what are the most appropriate messages and media to inspire each consumer to action?
At Pluris, we engage the consumer in a different way—through the digital and interactive channels that resonate best with the individual. Whether through front-line call center, Web, email, SMS, digital variable printing, or otherwise, we deliver clear, compelling messages. No preset scripts, no standard verbiage. Just customized offers and talking points that create a contextual, service-oriented, sales dialogue.
Digital Messaging is Alive and Well
Of nearly 500-billion commercial email messages sent last year, more than 80 percent were disregarded. Why? As response and opt-out rates climb, many marketers respond by sending more of the same messages to maintain sales from a shrinking audience—which further alienates consumers. Most marketers would send better targeted messages if they had better options.
Relevance Equals Results for Email and SMS
Pluris solves the digital messaging scale problem through sophisticated offer management and optimization techniques that enable marketers to execute highly variable digital messaging strategies through one analytically driven solution. We address each message through management of unique digital content, large offer sets, message libraries, and multiple targeting criteria. Consumers benefit from more relevant and timely messaging with greater efficiency.
Do you want greater conversion in your consumer interactions; to make email and mobile messaging a more viable and effective media? Ask us how.