Media

Why Is Consumer Engagement So Hard?
Companies Better Know Whom They're Talking to When They Reach Out to a Customer, or It Could Spell Disaster on January 6, 2012

Your Customer is Not a Number. Using Persona Development to Breathe Life into Otherwise Deadly Dull Marketing Statistics.
Learning to view your customers as living, breathing individuals as opposed to faceless numbers on a spreadsheet is the lesson offered up by Bob Fetter, Pluris Vice President, in this piece for Business 2 Community on August 17, 2011.

The Google+ ‘A-ha!’ Moment: We’re All Relearning What Database Marketers Already Know: Segmentation Stops Training People to Ignore You
Pluris strategic development manager Dave Parsons unwraps the innovative features of Google+, the freshly unveiled social network, and dives into the depths of possibilities for marketers within segmented social media for Business 2 Community on July 27, 2011.

Social Media Or Traditional Marketing? It Depends.
Getting the most out of Internet marketing means aligning social media strategies with the company’s larger marketing goals. In this July 15 piece for Business 2 Community, Pluris Vice President Bob Fetter explains why marketing best practices should remain crucial pieces of a marketing plan, even on the web.

Why Marketers that 'Like' Results Must Spend with Care in Social Media
Marketing technology expert and Pluris Vice President Bob Fetter unleashes his knowhow of the social media landscape and warns against placing too much importance on Facebook ‘likes’ for Media Post’s Online Metrics Insider on June 1, 2011.

Press contact:

Jason Damata
Fabric Media
917-279-8706
Jason (at) fabricmedia.net