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Dave Parsons

Strategic Relationship Manager

With an extensive knowledge of online marketing technologies and strategies, Dave has helped numerous companies in the finance, travel, IT and publishing sectors generate new leads and optimize their digital marketing programs. Dave's understanding of the key drivers of a given client's business enables him to apply a number of strategic methodologies to ensure clients are hitting their goals and becoming heroes within their organization. As an advocate of relevant marketing, Dave is passionate about using all data points available to ensure clients are sending the right message to the right people at the right time through the channel that is most likely to generate consumer response.

Prior to joining Pluris, Dave was an account director with e-Dialog (an eBay company) and an account manager at TechTarget. He led a number of key Fortune 500 accounts such as Tribune, Sprint, Avis Rental Car, UPS, EMC and Royal Bank of Scotland.

Dave has a BA in Planning and Administration from the University of Sheffield, England and a post grad diploma in Planning Studies from the same university. He is also an active member of the Direct Marketing Association and the Email Experience Council.