Education Market

Prospective Students are Abundant,
But Which Leads are Profitable?

Education is booming. Intense competition in the job market has professionals and even recent graduates seeking advanced skills training. Online marketing programs and affiliates generate a flood of leads. But while the cost of a lead is down so is the quality, leading to a variance of thousands of dollars in the marketing cost to recruit a new student.

Tracking leads and assessing quality are critical to determining the appropriate follow up contact strategy, as well as the media choices and messaging that will optimize campaign profitability.

Insight to the Student Life Cycle
Improves Marketing Decisions

At Pluris, we unite key marketing and advertising metrics with cost and revenue information accumulated over the course of a student's enrollment to gain a complete picture of the student life cycle. These insights enable marketers to refine contact strategies, more effectively allocate marketing dollars, and improve conversion from lead acquisition through application, enrollment, continuation, and graduation.

Maintaining Engagement Drives Conversion

With a recruitment cycle of two to twelve months, we understand there will be multiple contacts and significant investments made to recruit and maintain a single student. At each key point of engagement – from admissions counselors on the phone, on the web, and through email – we embed predictive analytics to create relevant dialogue that results in higher conversion and faster enrollment cycles.

As students convert, we track completion rates to determine a true marketing cost per student. Further, by pairing each prospective student with the right program, considering such factors as location, convenience, and service, we help sustain higher continuation rates.

And like you, we understand that higher graduation rates benefit everyone.

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