The Value of Understanding
Understand What Else Your Customers Are Doing
Pluris’ virtual data network consolidates multiple sources to provide nearly 2,000 distinct data elements on each of your consumers. We can show you how and when they shop with your competitors, and where their spend is concentrated in non-competitive categories. This will help you develop offer and content strategies based on share of wallet and potential to spend.
Understand Your Personas
Pluris360 will provide back the 8-12 distinct personas that are engaging your brand through any means. This is critical to loyalty program design or re-design. In addition, you can develop powerful and differentiated messaging and offer strategies into each of these personas to drive engagement, loyalty and profits.
Understand Your Channels
Your consumers differ by channel. Whether they engage with you in-store, through email, on social media or some combination, Pluris360 will help you develop an understanding of how to use those channels most effectively. We can show you how your social media consumers are different than your mobile consumers, or email only consumers. This helps drives true cross-channel marketing.
Don’t Have a Large Social Media or Mobile Data Set?
No problem. While we integrate and optimize your email, web and retail customer data, we can develop a program that helps you build and leverage social and mobile disciplines. Not only will this capture your consumer base, it will help enrich your understanding of each consumer and optimize your efforts across marketing channels. |
Platform Pricing and Timing
Pluris360 is the first platform to provide brands with such a fast unique and low price point view to consolidating all available data and providing insights and direction to use these insights in your marketing content optimization strategies.
The Pluris360 platform comes in two versions, depending on your budget and desire to use our insights in your overall marketing and messaging strategies.
P360 – Want to get the job done fast with minimal expense? P360 works in an automated fashion to deliver key insights and reports based on an initial statistical segmentation. We will find those 8-10 segments that define who your consumers are and how they engage with you, by channel in only a few weeks and for as little as $15,000
S360 – Want the full power of our analytic and strategy professionals? S360 allows us to engage with you strategically, and using those insights, perform multiple iterations of advanced segmentation deploying competing analytic techniques. We then develop and deliver a complete readout with your team. Using the results of that readout, we then go back and repeat the process, to deliver a complete strategic segmentation to you, along with specific strategy recommendations that will engage those segments fully, and at every point of contact.
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