Pluris has launched the first platform, Pluris360, to provide brands with a fast, unique, robust and low price point view to consolidating all available data and providing insights and direction to use these insights in your marketing content optimization strategies.

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The explosion of the mobile internet, and the proliferation of devices to interact with the mobile internet, has profound implications for brands of all sizes. Now, consumers can interact with brands 24/7 in real time, gathering information pre-purchase, getting serviced post-purchase, researching next potential purchases, etc.

Brands have struggled with getting at this information in a manner that allows them to develop solid engagement strategies. To thrive now, brands must engage their consumers in interesting and highly targeted ways, and never make the big mistakes. Mistakes where a consumer simply shakes her head and says, "Wow, they still don’t know who I am." Any consumer-facing point needs to be optimized so that when a consumer does show up at that point, the brand makes the experience seem unique and perfectly tailored. And, no loyalty program should be designed or updated without this understanding.

That’s why Pluris has developed Pluris360, a platform harnessing not only the best possible data, but also marrying that data with advanced statistical techniques to clearly show who your consumers are, and that help guide strategies to engage their personas at any point of contact.

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